客戶案例丨數字創新致敬典范——周生生集團斬獲第十一屆財經峰會兩項大獎

2023-02-03

第十一屆中國財經峰會暨2022可持續商業大會在北京隆重舉行。本屆峰會以“激活高質量發展澎湃活力”為主題，吸引了超1000位政商領袖、專家學者及媒體代表通過線上、線下的方式出席，共同研判全球新挑戰與新變局下的中國經濟，以求共享發展新機遇，助力中國經濟長期高質量發展。

活動現場，“CFS致敬盛典”同期舉行，為推動中國經濟增長與社會進步中具有突出貢獻的企業與人物典范頒獎。其中，中企通信的合作客戶，國內知名品牌珠寶商——周生生集團斬獲兩項大獎，企業獲評“數字化創新引領獎”，周生生CIO麥禮明先生獲評“2022數字化轉型推動力人物”，兩大獎項充分肯定了周生生集團在新消費時代的數字化建設成果，肯定了其在行業中樹立的典范形象。

周生生集團獲評“2022數字化創新引領獎”

周生生CIO麥禮明先生

獲評“2022數字化轉型推動力人物”

據了解，周生生集團近年來積極擁抱數字化，并搭建了數字化的全渠道產業鏈，通過打造全面化的經營模式與個性化的優質服務，優化消費者購物體驗。

在全渠道運營層面，周生生集團大中華地區開展多品牌經營策略，借助旗下逾30個電商渠道及35個官方自媒體賬號，以及直營全渠道銷售網絡的超過800間全直營實體店高效運營，更通過官方網店、電商平臺服務全球超過40個國家和地區的消費者。通過多平臺的服務，為消費者提供了線上線下一體化服務，建立并完善了全渠道零售的生態圈，消費者可隨時、隨地、隨心選購心儀的珠寶飾品，盡情享受便捷美好的購物體驗。

早在2020年，周生生集團就已推出“預約到店”及一對一線上銷售“星導賞服務”，店員可在線遠程與消費者溝通，為消費者暖心提供服務“特權”，讓消費者既可以線上直接購買，也可隨時預約到店參觀選購。周生生集團設有專業門店銷售顧問、線上專業客服和智能導購等新零售顧問式銷售服務，為消費者帶來貼心備至的購物體驗。

不僅如此，周生生集團“個性化定制”的經營模式，又為消費者豐富的購買需求提供了更多可能性。消費者選購珠寶不再局限于單一門店，可以從周生生集團全國庫存中選擇心儀產品并享受定制服務。通過使用 “云貨架”，消費者可瀏覽超過50,000件珠寶款式，或挑選心儀的珠寶款式申請特色鑲嵌定制，還可以選擇送貨到家。2020年之后，周生生集團上線全渠道版本的APP應用程序，以更加便捷高效、富有溫度的服務讓消費者感受到品牌的真摯誠意。

一系列貼心的數字化購物體驗，離不開高效運轉的業務系統，建基于穩定的網絡服務。值得一提的是，周生生通過與中信成員企業——中企通信的合作，借助中企通信高可靠高質量的網絡服務，并基于其聯合母公司中信國際電訊CPC所覆蓋到全球160個國家的逾160個網絡節點，以及在“一帶一路”沿線、RCEP成員國、粵港澳大灣區等區域形成的獨特優勢覆蓋，為新消費時代的數字化營銷場景的打造增添了技術和資源優勢。

本次峰會的兩項大獎，無疑是對周生生集團的優質服務和數字化建設成果的充分肯定！未來，周生生集團還將持續以優質的產品及服務回饋廣大消費者，以雅致珠寶演繹生生不息的創造力，鑄造高品質、有情懷的珠寶品牌。

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客戶案例丨數字創新 致敬典范——周生生集團斬獲第十一屆財經峰會兩項大獎

Identify & Predict
Assessment Services Asset Identification Service Vulnerability Assessment Service Penetration Test Service Code Review Service AI Visual Security

Protect
Managed Network Security Device Service Managed Next-Generation Firewall (NGFW) Unified Threat Management (UTM) Managed Web Application Firewall (WAF) Network Security Secure Access Service Edge (SASE) Mail Security Mail Protecition Service

Detect
Threat Detection Services Endpoint Detection & Response (EDR) Managed Security Services (MSS) Traffic Monitor and Analysis TrustCSI Secure AI Network Traffic Analysis

Respond & Recover
Security Response Services Security Orchestration, Automation and Response (SOAR) Threat Hunting Service Security Incident Response (IR) Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR)

Professional Services & Compliance
Professional Services Security Device Migration Service(SDMS) Compliance Services China Cybersecurity Law MLPS 2.0 Compliance Service Cross-Border Data Compliance Assessment Service

IaaS – Infrastructure as a Service
Cloud Computing (Compute) Dedicated Private Cloud (vONE)

SaaS – Software as a Service
Cloud Email & Collaboration Suite (M@il)

XaaS – Anything as a Service
Backup & Disaster Recovery as a Service Virtualized Backup, Replication & Recovery (BRR) Storage as a Service Object Storage Solution (OS) Virtual Desktop as a Service Managed VDI (DaaS Lite)

Managed Service
Professional Service (PS)

Cloud Connectivity
Multi-Cloud Connect

客戶案例丨數字創新致敬典范——周生生集團斬獲第十一屆財經峰會兩項大獎